
Community Engagement: Consensus Building for Sustainable Change
Organizations today are constantly changing–constantly. This is true of school districts as well, whether their enrollment is expanding or decreasing, new facilities are being added or older ones being closed, grade configurations are being tweaked or totally realigned.
Over the past fifteen years, Howick Associates has worked with over 40 school districts to design and facilitate community engagement discussions that range from addressing closing of school buildings, changing of school boundaries and providing facility advisory recommendations. A fundamental question that precedes all of these is “What is your proactive strategy for engaging the public in a meaningful way?” There are many ways to do this and the methods you choose can be determined depending upon your purpose, be it to inform, consult, involve or collaborate with your community (think of this on a continuum). All have their merits and we can help you determine the best method based on your purpose, what you’ve done in the past, and what your board is willing to support.
Whereas there are many ways to structure the discussions and decision-making on these matters, there are fundamental principles that guide community engagement so that the change is sustainable. One principle is to make sure the right people are in the room. Districts need to ensure that representatives of the “whole system” are engaged in the process, and that can mean that the group is not only larger than originally conceived, but more diverse—not the usual “cast of characters.”
Another principle is that participants have a keen understanding of the past and how history has shaped the situation today. The phrase “think globally and act locally” comes to play here, and this can be a time for historians to share their knowledge and newcomers to appreciate the decisions of the past.
Finding common ground and reaching a consensus on changing school boundaries, closing a school, or determining the specifics of a referendum is almost always achievable. As the expression goes, “the game is won in the planning,” and that is what we do well.